Seattle has lost a legendary figure in its hip-hop scene. Nasty Nes, the influential DJ and radio personality credited with discovering Sir Mix-A-Lot, has passed away at the age of 63.
Born Nes Rodriguez, Nasty Nes was a key figure in the rise of Seattle’s rap culture. In the early 1980s, he helped establish hip-hop’s presence in the Pacific Northwest as the founder and host of "Fresh Tracks," Seattle’s first-ever rap radio show on KFOX. His passion for the genre and dedication to supporting local talent paved the way for the city’s hip-hop community to thrive.

Perhaps his most notable contribution to the industry was his role in launching the career of Sir Mix-A-Lot, the Grammy-winning rapper best known for hits like "Baby Got Back." Nes played a crucial role in promoting Mix-A-Lot’s early music, helping him gain traction long before mainstream recognition. His keen ear for talent and commitment to independent artists left an enduring impact on Seattle’s music scene.
Beyond radio, Nasty Nes was a respected figure in hip-hop journalism and promotion. He co-founded Rap Attack Lives, an influential industry newsletter that connected DJs and artists nationwide. His work in radio promotion helped countless hip-hop artists gain exposure in an era before streaming services and social media.

News of his passing has prompted an outpouring of tributes from artists and fans alike, all recognizing his contributions to hip-hop and the mark he left on Seattle’s music history. His influence extended far beyond the city, as he championed the culture at a time when West Coast hip-hop was still finding its footing.

As Seattle mourns the loss of one of its hip-hop pioneers, Nasty Nes’ legacy lives on through the artists he helped shape and the community he helped build. His influence on the music industry will not be forgotten.